15 Engaging Social Media Content Ideas (2023 New Strategy)

Social media is a great tool for all kinds of businesses. It can be. (Social Media Content Ideas) used to create brand awareness. increase traffic to your website and keep customers coming back for more.  If you’re new to the game or feeling stuck. try some of these social media content ideas. that are sure to boost engagement on any platform; whether it’s Facebook, Twitter or Instagram.

1.   The Social Media Carousel

Carousels are a great way to get the most out of social media content and they can include photos, GIFs, and videos, depending on your social media platform. You must create one set of images/GIFs/videos in one file and upload them to social media as a carousel.  

2.   Social Media Giveaways

If your social media page has a good following, social media giveaways are guaranteed to bring you more followers and increase engagement on your social media content. Giveaways will increase brand awareness and show new people that your social media is worth following.

3.   Create Social Media Personas

When creating social media content, it’s important to keep your social personas in mind and create content that will resonate with them. Try using social media polls or surveys to find out what interests them the most and then tailor your posts accordingly by including those topics as frequently as possible.

4.   Use Social Media to Drive Traffic

If social media is used properly, you can easily create a great deal of brand awareness and drive social media users to your website, leading to increased conversions. Try using social media visitors’ posts that link directly to your website or use social media contests/giveaways that have the same goal.   

5.   Recycle Social Media Content

When social media users see the same post from multiple social media channels, they tend to engage more because it makes them feel like you’ve done your research and thought about whom you’re targeting before creating social posts. This is a great way to save time while still being efficient with social media.

6.   Ask Social Media Followers For Social Shares

If you want your social media content to go viral, share it with your social media followers and ask them to share with their following if they like the post. This is a great way to increase social shares and gain social proof which is important in today’s age of social media.

7.   Promote Social Media on Social Media

This may sound contradictory but social proof is powerful so if you use social media, promote your social media on social media! Try promoting social shares of your posts or milestones that you’ve reached with social media promotion. This will work because people are more likely to help if they see social proof of social shares on social media.

8.   Curate Social Media Content

Creating social media content is hard work, but curating it for your channels is even more difficult, which is why it’s important to be strategic about what you post and how often.    Make a detailed plan ahead of time with social schedules so that social media is an easy and effective part of your social media marketing campaign.

9. Create Social Media Social Walls

Social walls are a great way to increase engagement with social media content because users will be scrolling through social wall posts that all link back to your channels for extended periods of time! All you need to do is create one set of images/GIFs/videos in one file and upload them to social media as a carousel.

10.   Make Use Of Social Media Hashtags

Social media hashtags are an easy way to increase your brand awareness and gain more followers so try using them! The key is to be strategic about how you use the hashtags so they are relevant to your industry and don’t look spam.   

11.   Repost Social Media Content

If you want to increase engagement on all of your channels, repost great examples of social media content previously posted on different channels.This ensures that people who engage with one type of post will see your great computing again on another of their social media channels.

12.   Post Social Media Videos

Videos are a great way to increase engagement with social media content because users will be scrolling through video after video without skipping! Try using social media videos for demos, tutorials, testimonials, or anything else that is compelling enough to make an audience watch your video for more than 10 seconds.   

13.   Post Social Media Photos

The best way to increase engagement with social media content is by posting images because users tend to interact with them the most on all of their social media channels.Make sure that you post images that are colorful, crisp, and have a high focus on what your brand is about.

14.   Post Social Media Contests/Giveaways

People love free items. so if you want to increase engagement with social media content, try hosting contests or giveaways on social media! It’s important to advertise these contests/giveaways on all of your social media channels in order to increase the number of people .who enter the contest/giveaway.

15.   Post Social Media Infographics

Infographics are an easy way to increase engagement with social media content .because they are visually appealing and usually have a fun story or message. This is an excellent way to tell people about your brand in a new and entertaining way. If you need some help creating infographics, try using Piktochart and distributing them on the top 9 social media sites.

Wrapping Up

If you find yourself stuck writing content for your business. look no further than this helpful checklist to get inspired again. I’ve scoured the Internet and found 15 social media ideas that will provide inspiration in designing an effective strategy plan tailored specifically towards what works best with YOUR audience’s preferences!

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